03
Apr
09

How to win/lose a customer

Had to write about an interesting set of experiences recently. I spent the last week assembling a new PC for work. It was an adventure and a lesson of sorts.

Mr G
I was introduced to a PC guy who worked at Video Pro. His name is G. Talked to him in Feb about the items I wanted. He told me that he didn’t have a particular video card I wanted but he’ll try.

He calls me back 4 weeks later and tells me there’s stock. I was pleasantly surprised that he called and told him I wasn’t too sure but I’ll have a think and let him know. I walked into his shop and had a chat with him about the parts again.

In the end, I bought the parts from Video Pro, he gave me a small discount and was nice to deal with. But I wanted to get a casing he didn’t have. I wanted a small aluminum case with a side fan.

Fuwell
I saw the case at Fuwell and got served by a nice guy. But they didn’t have stock and wouldn’t sell me the display case.

Cybermind
I saw the same case in Cybermind and ask the guy if I could get a set. He checked and said there wasn’t any stock. I asked if I could get the display case and he was good to go. I did a ‘btw I am using a big graphics card’ and he got a bit worried and asked a blondish hair dude. This guy OPENED UP a brand new box, took out the said graphic card and tried it out for me. Needless to say, I was impressed.

Video Pro
I assembled the PC and got some serious disk.sys BSOD error. I checked the net and thought it was a DVD writer issue. I took out the DVD writer, ran to Video Pro 1st thing this morning and asked the girl for an exchange. She checked the DVD box and found out I was short on a SATA cable. I asked if I could bring the cable down later as I was in a rush. She said no and told me it was a $3 extra charge for the missing cable.

Video Pro could have taken a $3 loss to earn eternal customer loyalty. But they didn’t. Too bad. PC parts are commodity items. Customers aren’t.

Apple
A friend called up 2 days ago to tell me that his ’silence’ button his 3G iPhone broke. He took it down to Singtel and had a no questions asked exchange for a brand new iPhone. Over the phone, I knew that Apple had a new convert and probably a new evangelist.


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"Cleaned up the apartment in Singapore, packed our stuff and headed for Paris in Mar 2006. No, not migrating. Blog's not work related, it's for and personal views and keeping in touch with family & friends." 2009: Back in SG having a baby. Will be here for at least a year from May09.

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